In the following article I’ll discuss various methods to effectively promote EDM events on facebook using methods I have picked up over the last 8 years of promoting events on facebook. Promoters new and old will find these tips useful. Within the article I discuss how to properly list your event information, when to send invites and other unique promotional methods specific to Facebook. While the article was written with Electronic Dance Music events in mind, most of the tips can be applied to any kind of facebook event. (Originally written in 2014, still relevant!)
1. List Information On Your Event Page in a Clear and Precise Manner
You would think this would be obvious but the amount of events I come across with garbled almost unreadable event pages is mindboggling. Personally I like to list things by sections (Lineup, Production, Ticket Info, Location) but do whatever you feel is right as long as its clear and easily readable. Also using ASCII text is a nice way to grab someones attention, FSYMBOLS has various ASCII text generators that are awesome and designed to be used on facebook.
2. Send Facebook Invites To Your Events At The Right Time
This is a very important item as if you send invites at lets say 3:30AM on Monday, chances are you just wasted a whole bunch of invites as people will not reply due to the huge influx of BS they get notified about every day. Also it is a good idea to wait until you have full event information listed (headliners, venue, etc) to send invites and not to send invites too far away from an event (1.5 months is a good time to start). Based off my own research Sunday between 8PM-10PM is the best time to send invites, though essentially any day after 6PM is good.
3. Tag People in Event Images + List Event Information In The Images Description
Tagging people in event images is a great way to get the word out about your event without being too spammy, although make sure the people you tag will be cool with it otherwise you’ll get a bunch of crying people. Also make sure you always list a short description of the event as well as links to the event page and ticketing links as they facilitate the CTR (Click Through Ratio) of your spampaign.
Special Note : Rather than Tagging them in the images themselves which can lead to Facebook Restrictions, edit the description and tag people where it says people you were with. You can tag up to 100 people!
4. Get Your DJs/Staff to Promote
Again this should be obvious but a lot of the time I see DJs slacking, get on their asses make sure they send invites, make wall posts and generally support the event… I mean damn you are paying them right? If they are doing nothing might as well just hire me and/or book a NYCR DJ. Same goes for your staff! Also if possible try and get the venue you are hosting the event at to do some promotions, every little bit helps.
5. Use your Facebook Company Page To Create Events
If you make your event with your company page it will make your event look more legit as it will not have 100 hosts listed at the top and it also gives you additional features such as the ability to hide the attending (which is useful when you just make an event as it will not show a low # of attending, which sometimes will turn people off from your event page).
That is it for now stay tuned for more Pro Tips from 2k and hey if you are a DJ you might like to learn why you are not getting noticed as a DJ.